This time, we’re asking do I need to create video marketing for my business?
It might not be a huge surprise to you that I’d say that the answer to the question we’re asking today is a huge ‘Yes’ – with bells on, but aside from my clear and massive bias, why should you use video for your business? How can video help your business and frankly, what is all the fuss about?
Firstly, video is an incredibly effective means of communication. You can say an awful lot very quickly with video because it’s a visual medium.
Why is that? Well, with video, when the speaker or presenter is in vision – as a viewer, you can pick up nonverbal cues that directly affect the way in which you retain or interact with that communication. 80% of our communication happens non-verbally by understanding and sending non-verbal cues. Those non-verbal cues increase our understanding of the message too, and also act as important signposts to the truthfulness and sincerity of what’s being said. There’s a whole heap of research into this fascinating field that really underlines the importance of the non-verbal aspects of our communication and how important it is in conveying a message.
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So, the bottom line is that video, so long as the speaker is in vision, allows you to tap into that which is extremely powerful.
Secondly, video is currently the most popular medium. Viewers are ready to listen so long as you follow up with valuable and concise content.
In fact, according to research by HubSpot, 54% of consumers want more video content from a business or brand they support, so there’s an actual demand there from your potential clients for good video content that genuinely adds value.
According to research by MediaMind, consumers are 27% more likely to click through on a video ad than they are on a standard ad, and that’s why according to a report by Animoto, 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media put simply, video just works if you need to generate leads and encourage more clients into your business, video can help.
According to Optinmonster video marketers get 66% more qualified leads per year by using video marketing for business. The same research also found that video marketers also achieve a 54% increase in brand awareness.
93% of marketers said that they’d landed new clients as a result of using video content on social media.
By these, you can clearly see that they’re all pointing to one thing. Video is an extremely powerful tool for business, and if you haven’t already, I’d really urge you to invest some time and resource in making video part of your marketing mix.
But before you dive straight in, it is important that you plan. There are other videos on my channel which take you through the questions you need to ask yourself, to make sure that you’re telling the right story to the right people – to make sure that your video is as effective as it can be. Then you can start to capitalize on the power that video offers for your business.
So, I hope by now you get the fact that you definitely do need videos for your business. And if not, I have dismally failed in my mission and I hang my head in shame and regret. But the stats kind of speak for themselves. Right? And the thing is there are so many more like it all over the internet. If you need any more persuading than just spend 15 minutes pottering around Google.
So, what is all the fuss about? Well, frankly those stats and the real world results video can achieve – like the 800% ROI we got with some short videos in a Facebook campaign for a local business, or using video on socials to fill a brand new restaurant within three months after they opened their doors. Then there’s the pitch films we made that facilitated a contract win adding £300,000 to the bottom line of one of our clients. All done with video.
Create Video Content That Drives ROI For Your Business
So, to wrap up, video is an incredibly powerful communication tool, that is really effective for increasing leads into a business, or for increasing awareness of your products or services. Equally for educating your clients and pre-qualifying them and turning them into warmer leads over time. Video is also super effective at moving potential clients through your funnel or buyer’s journey. Transitioning them from one stage to another. Video can also build your profile and position you and your company as experts in what you do.
Frankly, there are loads of ways in which you can leverage video to help your business and those are just a few ways in which video marketing and creating video content can help you. I’d also recommend you invest the time in producing a video marketing strategy so you can effectively harness the power of video, to help your business grow.
I hope you found this useful. I’d love to know your comments or if you have any questions, pop them in the comments section below. Also, if you have any ideas about what you’d like me to cover off in future videos, I’d love to hear from you.