In this blog post we’ll be asking, “How can video marketing help my business?”
We’ll learn why it’s important right now to start making use of video in your business? How you can use video to meet your business goals? And thirdly, we’ll learn the kinds of video you can start to easily create that will help business growth.
If you’ve been scooting around the internet, you will have come across millions of stats type videos about video marketing, marketing your business in this online era. They’re all over the place and the reason is the stats are pretty impressive, but don’t worry, this is not yet another ‘death by stats’ video.
So, let’s quickly bounce through a few stats just to illustrate why you should be taking video seriously as a marketing tool in your business.
Video is a really effective communication tool
According to research by HubSpot, 72% of customers prefer learning about a new product or service by video. Video is a super effective way of communicating an awful lot of information quickly.
As humans, we are visual animals. We respond well to stories being told in this way. In fact, our brains are programmed to retain visual information. Which is why the average viewer retains 95% of the message when it’s watched compared to only 10% of a message when it’s read.
So that is a pretty powerful reason to engage your potential customers with video, right? If you want to keep your business top of mind and start building a relationship with them, to turn them from browsers into buyers. Done well and implemented properly.
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Well produced video can offer some great ROI, too
We’ve had examples of Facebook video ads that delivered a local business, an ROI of 800%. I know that sounds farfetched, but it’s absolutely true. If you tell the right story to the right audience, the results can be incredible.
What can video marketing help you achieve in your business?
- Product or Brand Awareness
Making your business and what you offer more widely known in your market. Obviously, people won’t buy off you if they don’t even know you exist, and video is a great tool to raise awareness.
- Company or Individual Positioning
Video marketing can be a great way of positioning you and your company as experts in your field. So, you become the ‘go to’ people in what you do for your market.
- Pre-qualifying customers or leads
It’s a great way of getting up to speed with what you do and why. So that when people reach out to you, they’re more likely to be closer to a buying state than some random cold traffic, which of course means that you’re not having, then, to waste your time with tyre kickers who have no buying intention. So, you can concentrate your time and efforts on serving your serious prospects really well.
Create Video Content That Drives ROI For Your Business
3 Types of videos we can create for your business
1 – ‘About Us’ Videos
Tell your business story, but remember, it’s not about you. What do I mean? Well, approach the video from your customer’s point of view. They don’t care about the awards you’ve won. They care about how you can help them solve their problem with your product or service. They care about why you do what you do, your passion. Ultimately people buy from people, which is why these videos are great. They humanise and personalise the company.
2 – Customer Testimonial Videos
Sharing your customer successes. So potential clients in that way can see what you do that’s changed someone else’s business for the better. They’re more likely to listen to what you have to say. You have started to build up credibility in your potential customer’s eyes. It’s not just about you banging on about how great you are. You’re actually offering them social proof.
3 – Thought Piece
These are excellent ways of positioning yourself as an expert in what you do. This can be a short video talking through an aspect of what is going on in your market or reacting to some trade news and offering advice off the back of it.
Video marketing is all about giving value and offering genuine advice around your area of expertise. It’s not about selling, it’s about starting to build trust and demonstrating the depth of knowledge you have about what you do.