Explainer videos are short videos that make complicated information easy to understand. They use visuals, voiceovers, and storytelling to break down complex ideas into simpler pieces. Here are some of their benefits:
- Simplification: They turn complex topics into clear and easy-to-grasp content.
- Engagement: They grab the audience’s attention with visuals and sounds.
- Retention: People are more likely to remember important points from a video than from just reading text.
- Conversion: They encourage viewers to take action, like signing up for a service or buying something.
Key Parts of a Great Explainer Video
Making an effective explainer video involves a few important components. Let’s break them down:
1. Scripting
The script is the foundation of your explainer video. It should be clear and focused on helping your audience with a problem. Here are some tips:
- Introduction: Grab your audience’s attention with an interesting opening.
- Problem Statement: Clearly explain the problem your service addresses.
- Solution: Describe how your service offers the best solution.
- Call to Action: Tell viewers what to do next.
2. Visuals
Visuals make your video fun and memorable. Use a mix of animations, graphics, and live-action footage to get your points across. Make sure the visuals fit your brand and appeal to your audience.
3. Storytelling
Everyone loves a good story! Craft a narrative that has a clear beginning, middle, and end. This format keeps your audience engaged and makes your message more relatable.
Example for a Life Coach’s Explainer Video:
Beginning:Start with a scenario many can relate to—introduce a character named Sarah, who feels stuck in her job and struggles with balancing work and life.
Middle:Show Sarah’s journey as she learns about the life coach’s services. Illustrate her attending sessions, trying out new strategies, and facing obstacles. Highlight her personal growth and the helpful guidance she receives, and show important coaching concepts.
End: The story wraps up with Sarah reaching her goals—she lands a job she loves and learns to manage her time better. Then, it finishes with a call to action, encouraging viewers to seek coaching for their own life transformations, just like Sarah did.
4. Voiceover
A good voiceover can greatly improve your explainer video. The tone should match your brand—whether it’s friendly, serious, or inspiring.
5. Length
Keep it short! Aim for a video that lasts about 60-90 seconds. That’s enough time to share your message without losing the viewer’s attention.
Examples and Best Practices
Example 1: Dropbox
Dropbox’s explainer video, released in 2009, had a massive impact on its growth.
It clearly showed the problem of file storage and offered a simple solution, making cloud storage easier for new users to understand.
This approach increased the number of people signing up and led to a 10% boost in conversions after it was launched.
The straightforward animations made the information easy to digest, which helped it get shared widely and further expanded Dropbox’s reach.
Example 2: Dollar Shave Club
The Dollar Shave Club explainer video, launched in 2012, went viral almost immediately, racking up over 12,000 views in just 24 hours.
Its funny and relatable content struck a chord with viewers, effectively highlighting what the brand offered.
This video positioned Dollar Shave Club as a game-changer in the shaving market, resulting in over 12,000 new sign-ups within the first 48 hours. This rapid growth eventually caught the eye of Unilever, leading to a $1 billion acquisition in 2016.
Best Practices
- Know Your Audience: Make sure your content addresses the needs and concerns of the people you want to reach.
- Focus on Benefits, Not Features: Instead of listing what your service does, emphasise how it can improve the viewer’s life.
- Use Clear, Easy-to-Understand Language: Avoid using complicated terms that might confuse your audience.
- Include a Strong Call to Action: Encourage viewers to take action right away, like visiting your website or signing up for a trial.
Boosting Conversions with Explainer Videos
Explainer videos are not just for education but also super effective marketing tools. Using them in your marketing efforts can increase conversions and attract the right clients. Here’s how they help:
- Landing Pages: Adding an explainer video to your landing page can boost conversions by up to 80% (Source: Unbounce).
- Email Campaigns: Including a video in your emails can increase click-through rates by 200-300% (Source: HubSpot).
- Social Media: Videos get way more engagement on social media than just using text or images (Source: Hootsuite).
Conclusion
Explainer videos are must-haves for business owners, coaches, and consultants. They make complicated services easier to understand, engage potential clients, and drive conversions. By investing in quality explainer videos, you can effectively show off what you offer and stand out in a busy market.
Want to level up your business with explainer videos? Check out The Entrepreneurs Video Masterclass and get on the waitlist for our next launch. Keep an eye out for special early-bird deals and bonuses!
