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How To Hire Great Employees Using Video

Are you finding it a challenge to source and recruit great employees?

The job market is more competitive than it has ever been, and in order to attract the right talent for your team, it might be time to change the way you recruit. Have you thought of using video?

According to research by CareerBuilder, job listings that contain video have a 12% increase in views and a 34% greater application rate. And video has been proven to deliver a higher audience engagement than any other online content1 , whether for marketing, education, or entertainment.

Why Is Video So Effective For Hiring Great Employees?

Technology is evolving at an unprecedented rate, which makes it increasingly challenging for recruiters to find the best talent using traditional recruitment strategies.

A well-made recruitment video can entice, attract, and motivate your most desired candidates into applying for the position. But why is it so effective over other forms of content? And why has it now become a core tool used by recruitment companies?

Here’s an insight:

  • Video on social media gets 1200% more shares than content containing text and images2.
  • Recruitment agencies report 800% higher engagement from listings with video.
  • Using ‘video’ in an email subject line can increase click-through rates by a staggering 65%!

How To Use Video to Hire Great Employees

Video can be as flexible and diverse as a recruiter, so it really isn’t about professionally shot stiff-looking corporate videos. Nor is it about investing a lot of money and creating compelling recruitment videos is not – and should not be – a Hollywood production.

In many cases, a thoughtfully produced video created on an iPhone is more than adequate in getting the attention of the right candidate. The key to engaging with potential candidates is authenticity. You can do this effectively by addressing viewers directly down a lens – no slick, PR-perfect, graphic-overloaded, pulsing soundtrack needed.

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The point of a recruitment video is to create a connection between employer and applicant, which works much better when a human face is the main focus.

Top tips for creating an effective recruitment video:

Keep it Short and Sweet

Ideally keep it to about 90-seconds. Nobody enjoys a rambling video, and internet users don’t have the time or the inclination to sit and watch irrelevant content. Grab their attention within the first few seconds – you’ll need to keep it snappy and to the point.

Put The Best Stuff in The Intro

Videos lose viewership over time as interest wanes when people become bored or distracted so it’s crucial to showcase the best stuff in the video’s intro and explain to viewers exactly what they will get out of watching the video.

If there is a message you really want to get across, the first 20-seconds is the place to showcase this. For example, you could focus on the role itself, what it involves, who the people are that they’ll be working within their department, and of course, what the benefits are to work for your company.

Make it Personal

Do a quick walk around the department – this is a great way for the potential candidates to get a real feel for the workplace before they’ve even set foot in it. Where will candidates eat lunch, what will their set-up be, what is the view from their desk, etc.

You could consider briefly introducing employees within the company. People are naturally interested in other people, so use this to your advantage and showcase your best workers. These are potential colleagues and can make or break a candidate’s interest, so choose them wisely!

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Final Thoughts

Video is a great way to hire great employees – but keep it simple.

Keeping your videos short and sweet, with lots of personalisation will showcase your company effectively whilst keeping a viewer engaged through the entire video.


Want to create your own client-attracting videos in 6 weeks or less?

Check out www.entrepreneursvideomasterclass.com for details of how we can help you reach your business video goals.

1 SocialMediaToday

2 FireFishSoftware

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