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How to Start Your Video Marketing Journey

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Here at Motion Picture Video Production, we’re dedicated to helping businesses get the most out of the powerful tool that is Video Marketing. That’s why we produce content here and on our YouTube channel to help you find your feet and see how Video Marketing can work for your business.

Recently, we held a fantastic livestream to answer your questions about Video Marketing as well as explaining how you can get started using it for your business. If you weren’t there for the stream, don’t worry! You can watch the entire stream here on YouTube, and see for yourself how Video Marketing is right for you!

If you’re new to Video Marketing, this presentation is an ideal introduction to what Video Marketing is, and how it’s helping thousands of businesses every day. Yet, why should you be interested in Video Marketing?

Well, the fact we’re spending more time online these days is undeniable.  Even without the necessity brought on by the pandemic, customers are increasingly reaching for their online shopping baskets rather than visiting a brick-and-mortar store.

Recent studies have shown that an astounding 30% of all retail is now performed online, compared to 19% in 2019. With customers going online, businesses have had to adapt for fear of being left behind by their more internet-savvy competitors. Digital Marketing has never been more important for reaching your customers, and what better way to do that than with video?

Why Video Marketing?

Here’s some reasons why you should be considering Video Marketing:

  • Proven effective method of reaching targeted audiences.
  • Builds relationships and trust with customers.
  • Imparts crucial information in a short time period.
  • Visually striking and engaging.
  • Can be used across a range of platforms.

Despite the use of technology, creating video marketing for your business is almost ‘old-school’ in the way it approaches and builds relationships with your customers. Much like an in-person sales pitch, you will be putting your business in front of an audience and presenting how you can help them.

However, in this case, there’s no need for a showroom as you’ll be able to reach your customers within the comfort of their own homes. Video Marketing can easily provide a personal sense of trust in your customer, promoting your business as an expert in its field in any number of ways tailored specifically to them.

What Sorts of Video Could You Produce?

Video Marketing comes in many forms, and is easy to adapt around the needs of your business. These could include:

  • Introduction Videos about the nature your business.
  • About Us / Team Profile Videos
  • YouTube series – Guides, How-to’s, Facts about your industry.
  • Assembly / Instructional Guides for your product.
  • Email Marketing Videos
  • Bespoke Sales Pitches.

What videos you make and where you post them will depend on your audience. Once you know everything about your customers, you can produce content accordingly to meet their needs. Videos are both a fantastic way to drive traffic from other platforms such as YouTube or social media, towards your business’ site, and encourage sales once your customer is there. However, you need to understand your customer completely to keep them on that sales journey.

What to Consider for Your Videos?

Before you start thinking about what sorts of videos you’d like to create, it’s important to consider your audience. Creating an ill-suited video is just a waste of time and money on your part, so make sure to consider the following:

  • What are you trying to achieve with this marketing? What are your business’ goals?
  • How much are you willing to spend? How much is a new customer worth?
  • Who exactly is your audience? Where are they going to be watching your video?
  • What is the pain point, the need, of your customer? How can you assist with that in a video?

It is vitally important you go into Video Marketing with a clear idea of who you customer is, where they’re looking and what they want. Video Marketing is an investment into your business’ future success and it could prove very costly for that investment to come to naught.

If this has piqued your interest and left you wanting to know more, why not check out the recording of our livestream?  With plenty of useful information about how Video Marketing can work for your business, you’ll soon see how much you can boost your sales and engage with your customers through creating tailored video content.

With over twenty years of professional video production experience in UK Broadcast TV, we can guide you through every step of your Video Marketing journey. Discover your first steps to video success by clicking here!

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