Marillion Livestream – A Self-Funding Show with Lasting Impact
Client: Marillion (in partnership with Toward Infinity)
Project: Livestream concert from the Hammersmith Apollo
Challenge: Reconnect with fans and generate revenue post-COVID without relying on risky tour budgets
Solution: A lean livestream model, designed to pre-sell tickets and create content for future sales
What We Did:
- Designed a low-cost, high-quality livestream approach (under £20k)
- Pre-sold livestream tickets at £10 each to break even before the cameras rolled
- Captured footage for a sellable physical product
- Delivered content for promoting their next tour
Results:
- All production costs covered before showtime
- New revenue from product and ticket sales
- Long-tail value through repurposed footage
- It wasn’t just a show. It was a smart, sustainable way to stay in business when the industry ground to a halt.
