Pabulum – Case Study That Closed a £300K Deal
Client: Pabulum Catering
Project: Filming a school case study for pitch presentations
Challenge: Their existing presentations weren’t converting
Solution: Create a compelling, authentic case study video to show in live pitches
What We Did:
- One-day shoot at a partner school
- Created three edits: pitch video, website version, internal comms piece
Results:
- £300,000 contract secured
- Investment: £15,000 ➔ ROI: 1,900%
- Long-term asset reused across marketing channels
- They delivered more than expected. We won the pitch — and the video became a cornerstone of our marketing."
