Consistency: A Huge Hurdle for Coaches
Ever feel like creating consistent video content is a mountain too steep to climb? You’re not alone. Many coaches struggle to fit video creation into their already packed schedules—juggling client sessions, admin work, and everything else. But what if I told you there’s a way to make video production as smooth as a well-oiled machine? It’s all about having the right systems in place.
Behind the Scenes: How TV Shows Make It Work
You’re probably familiar with the show “Deal or No Deal”—the one with the red boxes and that unmistakable suspense. Originally hosted by Noel Edmonds, it was a phenomenon, right? Millions tuned in every day. And I’ve been lucky enough to be part of filming the latest series, with Steven Mulhern stepping in as the new presenter.
Now, let me tell you, producing a daytime TV show like this is all about one thing: consistency. These episodes air Monday to Friday—every single day. We’re filming three shows a day, each taking around 1.5 to 2 hours. How do we manage that kind of volume without losing our minds? Simple: workflow.
Everything—from the audience coming in, to the red boxes being rolled out, to Steven stepping in front of the camera—is part of a finely tuned operation. It’s a system that keeps everything moving smoothly, and it’s what allows us to film consistently without burning out.
What This Means for Your Coaching Videos
So, what does all this have to do with you and your coaching videos? Well, if you want to create video content consistently, you need a workflow—a system—that helps you show up regularly without feeling overwhelmed. Just like we do on the set of “Deal or No Deal.”
Here’s how to get started:
- Build a Video Content Calendar: Just like TV production, planning ahead makes everything smoother. Set up a content calendar that outlines your goals and topics.
- Batch Filming for Busy Coaches: On set, we film multiple episodes in a day. You can do the same—batch-produce a few videos in one sitting. It saves time and keeps you ahead of schedule.
- Create Evergreen Content: We don’t just create content for today; we create it for ongoing use. Make videos that stay relevant, so they keep attracting clients over time.
- Add Calls to Action: Ever notice how TV shows ask for audience participation? Make sure your videos end with a clear action—ask your viewers to comment, share, or sign up. Keep them engaged.
- Track Your Video Metrics: After a TV show airs, we look at the numbers. You should too. Keep an eye on your video metrics so you know what’s working and where to improve.
The Takeaway
Creating videos consistently doesn’t have to be a stressful process. When you develop a workflow that fits into your life, you can create content that not only attracts clients but also builds your authority as a coach. Whether you’re filming weekly or monthly, a solid system keeps you on track.
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