In a world where visuals are dominant, video content is key to capturing attention and building relationships with your customers.
By leveraging the power of video, you can create engaging content that drives awareness, boosts conversions and leads to business growth. The potential is immense and the rewards can be huge – if you commit to creating valuable, targeted video within your business.
It just takes is a well-crafted plan and a bit of creative thinking. Discover how to unlock the full potential of video marketing for your business …
Benefits video marketing can bring to businesses
- Video marketing is an effective and powerful way to promote your business.
- Businesses that aren’t creating their own video content may start to find themselves falling behind their competition.
- Without using video as an engaging style of communication, your customers may not connect with your business in a particularly meaningful way.
- Your potential customers might struggle to remember your business or recognise its value. Because your methods of communication may well be less engaging. Obviously, a loss of engagement from potential customers can lead to a decrease in sales. Ultimately impacting the success and longevity of any business.
Creating great video content for your business doesn’t have to be complicated or expensive.
With the right tools and resources, businesses of any size can quickly create video that help engage customers and get their message across. There’s never been a better time to start creating video for your business.
The kit and software required have never been cheaper, or easier to access. You can often start creating video for free, using the camera in your pocket. Your smart phone.
Unlock the Power of Video Marketing with 'The Kit Bag' Newsletter
Here are three reasons you should absolutely start creating video:
1 – Connecting With Your Audience: Video allows you to engage with your viewers in a more personal way than other media forms like text or static images.
According to Wyzowl’s 2019 State of Video Marketing report, 90% of people say that seeing a video about a product is helpful when making purchase decisions.
In the same report, 4 out of 5 consumers stated that they have been convinced to buy a product or service after watching a video about it.
2 – Video Increases Brand Awareness: Videos provide an easy-to-digest way of illustrating what makes your brand unique and different from competitors, helping it stand out from the crowd.
According to the study by Wyzowl, 82% of businesses feel video marketing has increased the level of understanding their audience has for their product or service.
3 – Video Makes More Sales: According to the Wyzowl report, 83% of businesses reported that video has helped them increase sales.
Furthermore, 77% of marketers find that video gives them a good return on investment (ROI) and 79% reported an increase in conversion rates as a result of using video.
So there you have it – three powerful ways in which video can help you unlock growth in your business. What are you waiting for?!
Lights. Camera …. Action!
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Use Them To Create Client-Attracting Videos As Early As Next Week ... Even If You Don't Have The Latest Camera Tech, Are New To Shooting Video And Don't Know How To Get Your Videos Seen By Your Businesses Perfect Audience
Sources
Wyzowl (2019). The state of video marketing 2019: Benchmarks, Budgets and Trends for Businesses and Marketers [Report].