Are you struggling to stand out?
You’re great with numbers, but attracting clients feels a bit like a maze. Traditional marketing methods? They’re a bit hit-and-miss.
But there’s a tool you might not fully use yet.
Video marketing.
Why Video?
Picture this: A potential client scrolling online.
They see a video of you explaining a tax tip. Or giving advice on financial planning.
Suddenly, you’re not just a name on a website.
You’re a trusted advisor.
Someone they feel they already know.
That’s the power of video.
It’s not about flashy graphics.
Or trying to go viral.
It’s about showing your expertise.
Building trust.
Creating a connection.
Clients see you.
Hear you.
They start to trust you.
And in a world where trust is everything,
Video marketing could be your most valuable asset.
Unlock the Power of Video Marketing with 'The Kit Bag' Newsletter
Getting Started
You don’t need fancy gear. A smartphone, a tripod. That’s enough.
Scripting:
Plan what you’ll say.
Outline the key points.
Keep it engaging.
Start with a strong hook.
What’s a hook?
It’s the first thing people hear.
It grabs attention.
It makes them want to keep watching.
Then, offer value.
End with a clear call to action.
What’s a call to action?
It’s what you want people to do next.
Contact you?
Visit your website?
That’s your call to action.
Recording:
Quiet place, good lighting. Daylight is ideal.
Speak naturally, like you’re talking to a friend.
Editing:
Keep it simple. Trim, add text, improve sound. Aim for genuine, not flashy.
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Measuring Success
Track your results.
Views and Engagement:
Are people watching? How long? High engagement means you’re hitting the mark.
Conversion Rates:
Are viewers taking action? Contacting you? Signing up?
Feedback and Comments:
Are you getting positive comments? Questions? That’s a good sign.
Embrace Video Marketing
Video isn’t just content.
It’s trust. It’s connection.
Remember:
Authenticity and value are your best allies.
Embrace video as your tool for growth.
Watch your accountancy practice transform.
Become a client magnet.
Ready to take the plunge?
It’s time to make your mark.
Your future clients are waiting to hear from you.
Jeremy and the team at MP Video Production
Are all about getting you in front of the right people.
Empowering you to tell your story.
Add value. Share your expertise.
Position yourself as a trusted guide.
Convert browsers into loyal customers.
Want to learn more?
Visit mpvideoproduction.co.uk.
Interested in our bespoke video marketing services?
Look here: mpvideoproduction.co.uk/one-to-one/.
Let’s make you stand out.
