Think YouTube is just for entertainment?
Think again.
Online today, video is king.
YouTube isn’t just about vlogs—it can be a powerful tool for accountants too.
Imagine potential clients searching for tax advice.
They find your channel.
They find value.
They contact you.
Getting Started: Your YouTube Channel
- Create a Google Account:
Your foundation. If you don’t have one, create a business-specific account. - Set Up Your Channel:
Sign in to YouTube, click on your profile, and select “Create a Channel.”
Name it something professional and memorable. - Customise Your Channel:
Upload your firm’s logo as a profile picture.
Choose a cover photo that represents your brand.
Fill out the ‘About’ section with a concise, keyword-rich description. - Optimise for Search:
Use relevant keywords in your channel description, video titles, and tags.
This helps people find your content. - Add a Channel Trailer:
A short video introducing your firm, your expertise, and what viewers can expect.
Make that first impression count.
Unlock the Power of Video Marketing with 'The Kit Bag' Newsletter
Content Strategy: What to Share
- Tax Tips:
Simplify tax season.
Offer advice on common issues, deductions, and new laws. - Financial Planning:
Break down budgeting, investing, and retirement into simple, easy-to-follow videos. - Client Testimonials:
Share real stories from satisfied clients.
Authentic experiences build trust. - Behind-the-Scenes:
Show the human side of your firm.
Make your firm relatable whether it’s a day in the life or a team activity. - Answer FAQs:
Turn common questions into video content.
Save time, establish expertise.
Growing Your Audience: Engage and Promote
- Share on Social Media:
Don’t rely on YouTube’s algorithm alone.
Post your videos on LinkedIn, Facebook, and Instagram.
Join relevant groups and share your expertise. - Collaborate:
Partner with other professionals to create joint content.
It expands your reach and provides more value. - Engage with Viewers:
Reply to comments. Answer questions. Ask for feedback.
Show your audience you care. - Consistency is Key:
Set a schedule. Stick to it.
Regular uploads keep your audience engaged.
Measuring Success: Track Your Performance
- YouTube Analytics:
Check metrics like watch time, views, and subscriber growth.
See what resonates with your audience. - Audience Retention:
Track how long viewers stay.
If they drop off early, rethink your content. - Traffic Sources:
Find out where viewers are coming from.
Refine your promotional strategy. - Conversion Tracking:
If you’re directing viewers to your website, track those conversions.
Use tools like Google Analytics to measure effectiveness.
Download Our Free Exclusive Video Marketing Cheat Sheet Bundle
Use Them To Create Client-Attracting Videos As Early As Next Week ... Even If You Don't Have The Latest Camera Tech, Are New To Shooting Video And Don't Know How To Get Your Videos Seen By Your Businesses Perfect Audience
Take the Leap: Grow Your Practice with YouTube
Starting a YouTube channel might seem daunting.
But the benefits are worth it.
Reach a wider audience. Showcase your expertise.
Grow your accounting firm.
What are you waiting for?
Start today. Watch your practice thrive.
Jeremy and the team at MP Video Production are here to help.
We empower businesses to use video marketing to tell their stories, add value, and connect with their dream clients.
Curious to learn more? Visit mpvideoproduction.co.uk.
Want personalised video marketing support?
Explore our done-with-you services here.
Let’s position you as the trusted guide your clients are searching for.
Turn browsers into loyal customers.
It all starts with the right video strategy.
We’d love to help.
