Alan Fleming – Strategic Shift in Mindset
Client: Alan Fleming, Freelance Project Director
Programme: Entrepreneurs Video Masterclass (EVM)
Challenge: Thought he was signing up to learn editing — discovered he needed a message-first mindset shift
What Happened:
- Reframed approach from “how to edit” to “what am I trying to say?”
- Worked through messaging, voice, structure, and publishing plans
Results:
- Clearer articulation of brand and audience
- Built a personal content system he could actually use
- Deepened brand strategy through the lens of video
- "It made me stop and really think about my message, my brand, and who I want to speak to. Total mindset shift."