Jeremy Mason · Video strategist
28+ years BBC, ITV, Channel 4, NBC, Netflix

Learn to make business videos that people watch, trust and act on.

Practical video training and 1:1 coaching for experts, course creators and regulated businesses.

Learn what to say, how to say it, and how to film, edit and publish credible video — without expensive kit, chasing trends or becoming a full-time content creator.

I’m Jeremy Mason. I’ve spent 28+ years filming for the BBC, ITV, Channel 4, NBC and Netflix — and the last five helping businesses apply that same discipline to their own video.

Who I Work With

Experts, consultants & course creators
You know your subject. You need a practical way to turn that expertise into video people will actually watch.

Aesthetic & clinical businesses
You need credible video that builds trust without making you look like every other Instagram account.

Regulated professional firms
You need a repeatable way to get expertise on camera without creating unnecessary compliance bottlenecks.

I’m not a guru, I’m a practitioner. No hacks, no shortcuts — broadcast craft applied to a business problem. If you want viral tricks I’m the wrong person.

★★★★★ "A 1:1 video coaching programme that built a filming system our team runs ourselves inside ASA and JCCP guidance. Video is now bringing in 3–5 course bookings a month through Instagram, adding around £3,000 a month to the bottom line."

Bought the kit. Watched the courses.
Still not publishing?

Where should I start?

Start with the problem you have now. You don’t need to work through everything in order.

Your situation Start here
I keep avoiding the camera
Video Unlocked – Free
I make videos, but people don’t watch
No More Crickets — Free
People watch, but don’t enquire
Client Magnet Method — £37 / $47
I want to use AI to create video more efficiently
AI Video Power Up — £397 + VAT
I want Jeremy working with me live
Video Implementation Coaching — from £497 + VAT

“I was spending so much time thinking, editing, adding pictures and subtitles that video became a once-a-year thing. The three different video types gave me really good guidelines, so I started with the intro video.”

What you'll learn

What to say
Work out who the video is for, which questions to answer and what each video needs to achieve.

How to structure it
Create stronger ideas, hooks, talking points and scripts without sounding scripted.

How to look and sound credible
Present naturally and get the framing, lighting and sound right with equipment you already own.

How to turn video into business
Connect videos to your wider marketing so they build trust, authority and enquiries — not just views.

How to create consistently
Film, edit, repurpose and use AI where it genuinely saves time without losing your voice.

Course creators can also get specific help planning, recording and improving online course video.

Video Unlocked (48-Hour Mini-Course)

If you keep avoiding the camera, start here.

Create your first confident 60–90 second business video using the phone you already own.

You’ll learn the basics of message, framing, lighting and natural delivery — and finish with a real video you can publish.

Best for: anyone who’s new to creating business video or uncomfortable filming themselves.

“This course was an eye-opener — had me going from ‘I hate doing video’ to seeing how much possibility there is.”
— John Schell

No More Crickets (48-Hour Mini-Course)

You know when you post a video and get 12 views — 9 of them from your mum?

That’s a hook problem, not a quality problem.

Making videos, but nobody’s sticking around?

Learn how to improve your hook, structure and retention so people have a reason to stop scrolling and keep watching.

Best for: anyone already publishing video but struggling to get attention or engagement.

“One of my biggest client contracts actually came from some of the worst videos I ever made. It wasn’t about polish; it was about authenticity. Things like writing to a proper headline, using B-roll, and captioning have completely transformed how my videos look and feel.” — Steve Carroll, October Project Solutions

Getting views, but not enquiries?

The problem may be one step before the video: who you’re talking to and what they actually need to hear.

You’ll clarify your audience, their problems, the outcome you’re helping them achieve and the language that makes your message relevant.

You’ll finish with a customer messaging framework and AI Context Library you can reuse across video and the rest of your marketing.

Because better production won’t rescue an irrelevant message.

Client Magnet Method — $47/£37

AI Video Power Up — £397 + VAT / $547

“It’s sharp, it’s slick, and it really kept my attention. I didn’t feel like I was watching an AI course — I felt like you were genuinely part of delivering it.” — Alan Fleming, Project Manager & Consultant

Want to use AI to create video without producing generic AI sludge?

This practical sprint shows you how to use AI as part of a structured video workflow — from research and scripting through to generated assets, editing, repurposing and publishing.

You’ll build:

A finished AI-enhanced video
Take one video from idea to finished asset.

A repeatable workflow
Use tools such as Descript and generative AI without starting from scratch every time.

A 4–8 week video plan
Know what you’re making, why you’re making it and where each video fits.

A human-first approach to AI
Use avatars, generated footage, voice and AI-assisted production where they’re genuinely useful — without losing credibility.

Want me working with you live?

Video Implementation Coaching — from £497 + VAT / $697

Live 1:1 sessions on Teams. You press record, I direct you while you’re doing it, and we edit it together on the call. You finish with a published video and you keep the skill.

Three sprints a month, because I run every session myself in person.

“What I needed was somebody to look at what I had and provide solid advice—not critique, but ‘this is what you do.’ Get it done, get it out, get the feedback.” — Brian Hill, Consultant & Author

“The biggest win wasn’t just technical improvement—it was getting back trust in my ability to use video as my main tool. Jeremy is direct, honest, and no-fluff.” — Malgorzata Hirsz, PhD — Nutritionist & Metabolic Health Consultant

Using Xperiencify?

I’m the video specialist within the Xperiencify ecosystem, with dedicated programmes for course creators using the platform.

Camera Ready Kickstart — $497. Record your first three course lessons and establish a workflow you can repeat.

Launch Ready: Video Edition — $997. Six sessions focused on the video marketing around your course.

[Book Camera Ready Kickstart Now]

What this isn't

  • Not motivational confidence training. If you’re nervous on camera, we’ll fix the practical causes — message, script, setup, pacing and direction.
  • Not theory. Everything here ends with a video that’s published, not a workbook that isn’t.

FAQ

No. The aim is fewer useful videos with clear jobs, not constant posting.

Start with the questions, problems and decisions your customers already bring to you.

Separate attention, message and conversion problems. More production may not be the answer.

Depends on time, internal capability, frequency and business value.

[Explore Done For You Production]

Yes; treat it practically through preparation, structure, direction and repetition rather than “confidence tricks”.

Yes — useful expertise and buyer questions are the raw material. You don’t need trends or entertainment gimmicks.

Once a repeatable workflow exists, it shouldn’t become a second job.

“I can produce my weekly video in about 1 hour now. Each video gets around 200 individual viewers and 700–1,000 impressions—way higher than my static posts, which got around 200 impressions.”

Nicky Kildunne, Federation of Small Businesses (FSB)

Not sure which one fits?

Take the 2-minute Video Fit Scorecard.

It’ll help you work out whether you need training, live implementation support or someone to take video off your hands completely.