Jeremy Mason · Video strategist
28+ years BBC, ITV, Channel 4, NBC, Netflix

Video feels overwhelming. It doesn't have to be.

I'm Jeremy Mason, a video strategist based in Hampshire, UK — 28+ years filming for the BBC, ITV, Channel 4 and Netflix, including Strictly Come Dancing and Britain's Got Talent.
Now I teach business owners to make video that builds authority and brings in enquiries — without the guesswork, the overwhelm, or faking it for clicks.

Training is delivered online (recorded and live). I work with businesses across the UK, and with course creators and experts in the US, Canada and Australia.

Who I Work With

Course creators and coaches. Your course is good. People don’t finish it, and your videos get polite views that never turn into booked calls.

Aesthetic clinics, practitioners and trainers. Aesthetic nurses, cosmetic doctors, dentists offering facial aesthetics, and the people who train them. Real clinical results, a reputation to protect, and no wish to look like everyone else on Instagram.

★★★★★ "A 1:1 video coaching programme that built a filming system our team runs ourselves inside ASA and JCCP guidance. Video is now bringing in 3–5 course bookings a month through Instagram, adding around £3,000 a month to the bottom line."

Regulated professional firms. Accountants, IFAs, wealth managers, solicitors. Time-poor, with compliance over everything you say. Broadcast TV is regulated too — 28 years working within rules on what you can and can’t say is exactly the discipline this brings.

I’m not a guru, I’m a practitioner. No hacks, no shortcuts — broadcast craft applied to a business problem. If you want viral tricks I’m the wrong person.

Where To Start

Never filmed yourself? → Video Unlocked. Free.
Getting views but no enquiries? → Client Magnet Method. £37.
Camera-shy, or need volume? → AI Video Power Up. £397.
Want someone in the room with you? → Video Implementation Coaching. From £497.

Pick one. Finish it. Then move.

THE PATH

Your video journey has clear steps. Start where you are. Move at your own pace.

Free Foundation → Paid Entry → Implementation (Two Parallel Paths) → Premium

Each course solves a specific problem. No fluff. No fake complexity.

What I Teach

I teach video as a practical business tool — what to say, how to say it, and how to film, edit and publish it so it builds trust and brings in enquiries.

Video strategy — Work out which videos you actually need, who they’re for, and what each should achieve. For anyone posting because they “should,” not because there’s a plan.

Ideas, hooks and messaging — Turn expertise into video ideas worth making, with hooks that earn attention and structure that keeps it. For when you know your subject but not what to film.

Scripting and presenting — Write natural, concise scripts and present with confidence — no reading, no rambling. For anyone who freezes with a script or rambles without one.

Filming yourself professionally — Camera position, framing, lighting, sound, background — using kit you already own. Professional doesn’t mean expensive.

Editing and production — What actually matters in the edit: pacing, captions, graphics, B-roll, finishing. Polished without hours of unnecessary work.

Video that builds trust and authority — Show expertise, personality and experience so clients trust you before they call. For any trust-first business.

Turning views into enquiries — Connect video to your wider marketing with the right CTAs, so watching turns into booking. For when the views are there but the enquiries aren’t.

AI-assisted research, scripting and repurposing — Speed up ideas, research, scripting and repurposing with AI, without losing your voice. A thread running through every course, not one course on its own.

Generative AI video production — Use AI to generate the video itself — avatars, voice, upscaling — as an alternative to filming, not a shortcut. Same foundations, a different method — taught specifically in AI Video Power Up.

Video for online courses — Plan, script and record lessons efficiently, and build a course students actually finish. For course creators specifically.

Video Unlocked (48-Hour Mini-Course)

You know when you open the camera app, stare at the lens, and close it again without filming anything?

That ends here.

Outcome:
Your first confident 60-90 second video — filmed, done, publishable. So you stop avoiding the one marketing channel that builds trust faster than anything else — and the voice in your head that says “I can’t do this” finally shuts up.

Who this is for:
You’ve never filmed yourself before, or you’ve tried once and hated how it felt. You know video matters but the fear of looking awkward keeps you stuck — and every week without video is another week your competitors are building relationships you’re not.

“This course was an eye-opener — had me going from ‘I hate doing video’ to seeing how much possibility there is.”
— John Schell

No More Crickets (48-Hour Mini-Course)

You know when you post a video and get 12 views — 9 of them from your mum?

That’s a hook problem, not a quality problem.

Outcome:
Fix your hook and retention so people actually watch past the first 3 seconds — and start recognising you as someone worth paying attention to, not just scrolling past.

Who this is for:
You’ve posted videos before. They didn’t land. You don’t know if it’s the message, the delivery or something else — you just know people aren’t watching. And if they’re not watching, they’re not remembering you exist.

“One of my biggest client contracts actually came from some of the worst videos I ever made. It wasn’t about polish; it was about authenticity. Things like writing to a proper headline, using B-roll, and captioning have completely transformed how my videos look and feel.” — Steve Carroll, October Project Solutions

You know when people watch your videos but never enquire?

Views without conversions means your messaging’s off.

Outcome:
Turn views into enquiries. Build a unified customer avatar and AI context library so your messaging lands — and your calendar fills without cold outreach or chasing leads who ghost you.

Who this is for:
You’re posting regularly. People engage, but nobody books calls. You need a repeatable system that turns interest into revenue — because “nice video” reactions don’t pay the bills.

Why it’s cheap:
I want to prove value fast. If you can’t get results from a $47 course, you won’t trust me with more.

“I already started implementing your advice, and it’s working wonders. Thanks for making this accessible!”
— Leticia Fonseca, DipFA

Client Magnet Method — $47/£37

AI Video Power Up — £397 + VAT / $547

Who This Is Built For:

  • Course creators fixing low student completion.
  • Coaches stuck on the content treadmill.
  • Trust-first service providers ready to build serious market authority without turning video production into a second full-time job.

 

“It’s sharp, it’s slick, and it really kept my attention. I didn’t feel like I was watching an AI course — I felt like you were genuinely part of delivering it.” — Alan Fleming, Project Manager & Consultant

Stop Wrestling with AI Tools. Start Publishing Video That Converts

Four weeks from now. It’s Monday morning, and an entire month of high-converting, broadcast-quality video is already locked, loaded, and scheduled.

No setting up lights on a Sunday afternoon. No stuttering through 20 awkward camera takes. No wrestling with messy AI prompt tools that produce synthetic, generic fluff.

Instead, you have a producer-led AI video system quietly building authority, fixing student drop-off, and driving qualified discovery calls.

Concrete Results You Will Build:

  • Your First Finished AI-Enhanced Video: Fully scripted, edited, and formatted start-to-finish—ready to deploy immediately.

  • The Plug-and-Play Reusable Blueprint: A 45-minute weekly workflow using Descript and AI tools to produce authority content on demand.

  • A 4–8 Week Campaign Architecture: High-retention hooks, AI script frameworks, and caption templates so every video builds compounding business momentum.

  • Human-First AI Mastery: Seamlessly integrate AI video generation, upscaling, and voice/avatar workflows without losing your personal brand or credibility.

From £497 ex VAT / $697— do it with me

Video Implementation Coaching. Live 1:1 sessions on Teams. You press record, I direct you while you’re doing it, and we edit it together on the call. You finish with a published video and you keep the skill.

Three sprints a month, because I run every session myself in person.

“What I needed was somebody to look at what I had and provide solid advice—not critique, but ‘this is what you do.’ Get it done, get it out, get the feedback.” — Brian Hill, Consultant & Author

“The biggest win wasn’t just technical improvement—it was getting back trust in my ability to use video as my main tool. Jeremy is direct, honest, and no-fluff.” — Malgorzata Hirsz, PhD — Nutritionist & Metabolic Health Consultant

Building a course on Xperiencify?

I’m the video specialist inside the Xperiencify ecosystem, so if that’s your platform there’s a direct route.

Camera Ready Kickstart — $497. Five days. A setup session with me on day one, you record your first three lessons across days two to four with me on standby, then a review session on day five. You finish with three lessons done and a recording workflow that holds up.

Launch Ready: Video Edition — $997. Six sessions over six weeks, building the marketing layer — sales page video, welcome sequence, email hooks.

These run on Xperiencify’s platform and are booked through them. If you’re not on Xperiencify, the ladder above is your route.

What this isn't

  • Not a content-volume course. You’ll make fewer videos, and they’ll each do a job.
  • Not a confidence course. Nerves get treated as a structural problem — script, pacing, direction — the way broadcasters handle a first-time contributor.
  • Not theory. Everything here ends with a video that’s published, not a workbook that isn’t.

FAQ

Yes — every session is booked individually around your calendar, not a fixed UK cohort time. One-to-one coaching runs live, over Teams, so the schedule flexes to whoever’s booked, not the other way round.

In practice, a Pacific-time client typically takes a UK-evening slot; a UK client takes a UK-daytime one — same session, different clock. Check available slots when you book — nothing here depends on being in the UK.

No — they solve two different problems. Video Unlocked gets you filming; No More Crickets fixes a video that’s already being made but isn’t landing.

If you’ve never pressed record, start with Video Unlocked; if you’re already posting and getting weak engagement, No More Crickets is the direct fix.

Use the routing above, in the order they’re listed.

Start Video Unlocked, free

No — I’m not a compliance expert, and I won’t claim to be one.

What I bring instead is 28 years inside Ofcom-regulated broadcast, where working within rules on what can and can’t be said was part of every shoot.

In practice, that means scripts get agreed as text before filming — the same way a broadcast contributor’s lines are signed off before a shoot, not open-ended improvisation on camera.

Your compliance sign-off still sits with you; this just stops it slowing the production down.

No — your phone is enough for Video Unlocked, No More Crickets and Client Magnet Method, and Video Implementation Coaching doesn’t require anything from you either.

The starting point for VIC is that I handle the recording and editing remotely — you don’t need your own kit unless you choose to. If you’d rather build your own production capability (a better phone setup, editing software, or a freelance editor from somewhere like Fiverr), that’s an option — and at that point VIC becomes a more strategic conversation rather than a production one.

AI Video Power Up is the one course that puts a laptop-based AI workflow (Descript and similar tools) directly in your hands. Start with what you’ve already got.

Start Video Unlocked, free

Skip ahead — the ladder is diagnostic, not sequential. It’s built around the problem you actually have right now, not a mandatory starting point.

Someone getting views but no enquiries goes straight to Client Magnet Method; someone who’s never filmed at all starts at Video Unlocked. 

Start Video Unlocked, free

"I can produce my weekly video in about 1 hour now. Each video gets around 200 individual viewers and 700–1,000 impressions—way higher than my static posts, which got around 200 impressions."

START HERE

The fastest path to confidence: Video Unlocked (free, 48 hours) — so you stop avoiding the camera.

The fastest path to results: Client Magnet Method ($47/£37) — so your videos start filling your calendar.

Pick one. Finish it. Move to the next step.

Video doesn’t have to be overwhelming. It just has to get done — because every week without it is another week someone else becomes the recognised name in your space.