If you’re wondering whether video actually pays for itself — in contracts, bookings and reach, not just views — this is the evidence, drawn from real clients across done-for-you production, coaching and training.
The honest measure is contracts won, enquiries in the inbox and calls in the diary. Not views. Views are easy to buy and they’ve never paid anyone’s wages.
Every person on this page started with the same feeling you might have right now: wondering whether video would actually work for them. Here’s what happened next.
| What it is | What we did | What happened |
|---|---|---|
|
Inspired Cosmetic Training |
1:1 video coaching programme |
3–4 course bookings a month, (after 8 weeks of working together) adding around £3,000 a month |
|
Do Lectures |
Catalogue optimisation & YouTube strategy |
3.1× view multiplier on legacy content over 90 days; 726 watch hours unlocked without new filming; CTR up 25% (2.56% → 3.20%) |
|
Incuhive |
Remote production coaching |
Broadcast documentary delivered for around £4k against a £15–20k quote |
|
Pabulum Catering |
Done-for-you production |
£300,000 contract won on the first pitch using video |
|
John Deere Lubricants (via Blue Marlin) |
Four cinematic films, archive and 3D workflow |
Delivered against a conventional £600,000 production cost, with no location shoot |
|
PayComplete |
Global product launch, on-site production |
Hero product films, FAQ content and a partner case study, all from two on-site shoots, delivered on a fixed launch deadline |
|
Bring Me The Horizon, Royal Albert Hall |
Concert film shoot design and production |
£100,000 raised for Teenage Cancer Trust; 40m+ YouTube views |
|
Federation of Small Businesses |
Implementation coaching |
Reach up from around 40 to 700–1,000 impressions per post |
The challenge: Filling £897 training courses with qualified medical practitioners — without paid ads, and without the clinic looking like every other aesthetics account on Instagram.
What we did: A 1:1 video coaching programme building a filming system Carolyn’s team runs themselves, inside ASA and JCCP guidance. They shoot it. We taught them how.
Where it stands: The first bookings landed within eight weeks of the 1:1 training starting. Video is now bringing in 3–4 course bookings a month through Instagram — adding somewhere in the region of £3,000 a month to the bottom line so far.
What this means:
The challenge: A 16-year-old media brand with a 529-talk catalogue was invisible on YouTube. Back-catalogue videos averaged 83 views and a 2.56% click-through rate — world-class speakers buried under vague, unsearchable titles.
What we did: A zero-filming, 20-video optimisation sprint — new titles built from the talks’ own transcripts, branded thumbnails, and binge-routing end screens.
The result: A 3.1× view multiplier on the retitled videos, channel CTR up 25% (2.56% → 3.20%), and 179 net new subscribers on a channel that had been growing at zero. No new filming.
What this means:
The challenge: An ambitious year-long documentary tracking low-carbon fertiliser trials — critical for the local farming community. No in-house video team, and a budget that couldn’t stretch to the £15,000–£20,000 industry-standard cost of a broadcast-quality film.
What we did: We designed a remote production workflow — built a DIY filming kit, trained the Incuhive team to capture their own footage, and gave year-long story guidance. We then edited what they shot into a broadcast-standard documentary.
The result: A professional 14-minute film delivered for around £4,000 — roughly a quarter of the typical cost — and used to engage councils, farmers and stakeholders directly.
What the client said: “They gave us the confidence and structure to tell our story ourselves — then made it look like we’d hired a full production company.” — George Scott-Welsh, Incuhive
What this means:
[Corporate Services]
The challenge: Pabulum’s usual presentations weren’t delivering results any more, and their hit rate was declining. They needed a hybrid format where video handled the storytelling, freeing the presenters to answer questions — and they needed to show the authentic culture of their on-site teams without flying them in for the pitch.
What we did: A one-day shoot at a partner school, cut into three distinct edits — a specific pitch video, a website version, and an internal comms piece.
The result: £300,000 contract won on the first pitch using video. Return on the £15,000 production spend: 1,900%.
What this means:
[Product / Manufacturing]
Commissioned by Blue Marlin for the US market.
The brief: Four cinematic product films — agriculture, construction, forestry, turf — with the production values of a £150,000 film and nothing like the budget. Four films shot the conventional way is a £600,000 job. One of the products didn’t even have signed-off packaging yet.
What we did: Rather than shoot a frame, we went through John Deere’s own archive — years of properly-funded footage sitting on YouTube — catalogued what was usable and upscaled it with AI. The product packs were built in 3D instead of shot in a studio. When the client changed the packaging colour halfway through, it cost a remodel rather than a reshoot — a saving of around £15,000.
The result: Four films delivered, no location shoot, production values intact.
What this means:
[FinTech / Cash Management]
The challenge: Launching a complex hardware and software solution to a global B2B audience against a tight deadline. The units were too heavy to move to a standard studio, but the launch still needed cinematic hero shots.
What we did:
What the client said: “MP Video Production brought clarity and professionalism from day one. We got more value from the footage than we thought possible.” — Angus Burrell, PayComplete
The result: A global product launch delivered on deadline, with hero product films, FAQ and technical support videos, and a separate location shoot — all from one on-site production.
What this means:
[Live Events / Charity]
The challenge: A one-night-only charity show at the Royal Albert Hall with a full orchestra. No retakes, no second chances — the film had to be cinematic and commercially viable enough to raise real money for Teenage Cancer Trust.
What we did: Coordinated a 16-camera broadcast unit, managing the entire technical workflow to BBC standards while keeping costs tight enough to protect the donation.
The result: £100,000 raised for Teenage Cancer Trust after production costs, and more than 40 million YouTube views — a film that still generates revenue for the band today.
What this means:
The challenge: Nicky Kildunne (FSB Development Manager) was posting static images on LinkedIn. Average engagement: around 40 views per post. She needed a sustainable way to raise the FSB’s local profile without spending hours on video.
The solution: Part of a bespoke FSB training cohort. We designed a streamlined workflow: film, edit, and publish weekly videos in under one hour.
The result: From roughly 40 views per static post to 200–1,000 views per video — a 5x to 25x reach increase, at under an hour of time investment per video.
What the client said: “It’s raised the FSB’s profile and my own credibility locally. The numbers speak for themselves.”
What this means:
The challenge: Steve, a project management consultant, was overthinking video — worried about lighting, delivery, polish.
The shift: Stopped waiting for “perfect” and just hit record.
The result: Posted his first “rough” video. Hated it. A few weeks later, signed his biggest contract. The client’s reason: “You felt real. Everyone else looked like a corporate robot.”
What this means:
The Challenge: Rob, a retired electrical engineer, had spent a career — and a life — needing everything perfect before moving. He’d also spent years quietly disguising his own regional accent on recordings.
The Shift: Learning that “ready, fire, aim” is a legitimate way to work, not recklessness — and that the accent he’d been trying to hide was never the problem.
The Result: “I have always been wary of my ‘northern UK’ accent and have in the past tried to disguise it, but now I might just not.” Still getting used to publishing before it feels finished — and publishing anyway.
What This Means:
The challenge: Kristy, a consultant at Zest Consulting, was posting text and images to low engagement.
The shift: Started posting simple videos.
The result: “Way more traction on social vs text/images — far more comments, way more reshares.”
What the client said: “Video felt like a minefield. Now I just get on and do it.”
What this means:
The challenge: Andrea, of AW Fire, was pulling favours for video edits, with inconsistent posting as a result.
The shift: Learned to create her own videos.
The result: Published consistently. Started getting recognised at industry conferences. “Great for business. Can’t put a price on that.”
What this means:
The challenge: Alan, a project director, thought his video problem was technical — camera settings, editing software, production quality. He was stuck trying to learn the “how” before understanding the “why.”
The shift: We moved him off the camera and onto the client avatar. The course reframed video as a messaging tool, not a technical skill.
The result: A complete mindset shift — from “I need better gear” to “I need clearer messaging.” As Alan put it: “I expected a course about cameras and editing. What I got was something far more valuable — a total mindset shift. It made me stop and really think about my message, my brand, and who I want to speak to.”
What this means:
The challenge: Jaycee, a wellness founder, was stuck in tech overwhelm and fear of being visible. She thought video required performance skills she didn’t have.
The shift: We reframed video from a performance to a service. Once the focus moved to helping her audience rather than impressing them, the fear of the camera dropped away.
The result: From zero videos, after months of paralysis, to publishing two videos a week, consistently. “I’m keeping to two videos a week. It’s a powerful way to communicate who you are and what you do. I finally feel like my videos reflect who I am.”
What this means:
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