Jeremy Mason · Video strategist
28+ years BBC, ITV, Channel 4, NBC, Netflix

You know video would help. You just can't afford for it to go wrong.

Done-for-you video production and ongoing video support for regulated firms, aesthetic clinics and expert-led businesses.

We help you work out what to say, turn it into credible video, and get it published — without compromising the reputation you've spent years building.

Start with a Pilot, build a system your team can run, or bring us in for full production.

Run by Jeremy Mason, video strategist: 28+ years in UK broadcast (BBC, ITV, Channel 4, NBC, Netflix) is the credential behind the strategy.

Why video gets stuck in trust-based businesses

Your clients research you long before they call. You know what happens if you get it wrong.

The compliance trap. “It takes four weeks to get a sixty-second script approved. Not worth the argument.”

The resource trap. “Nobody here has time — or the kit, the lighting, or anyone who knows how to grade a picture.”

The reputation trap. “I’ve spent twenty years building this. I’m not putting something amateur next to my name.”

So nothing gets made. You stay the best-kept secret in your market, while louder, less qualified people take the enquiries.

Built for trust, not content volume

Fewer videos with a clear job. Not clips produced simply to fill a content calendar.

Strategy through to publication. Not footage handed over for you to figure out.

Credible, natural delivery. Not influencer-style content or manufactured “energy”.

Business outcomes over vanity metrics. The goal isn’t subscribers for the sake of subscribers. It’s useful attention from the right people.

Three ways in. Start wherever you actually are.

If you ... Choose
Want to test video before committing
The Pilot
Have an internal person/team who can film and want ongoing strategic support
The Authority Engine
Need professional filming and a substantial standalone production
Full Production
Best when... Who makes the video? Price
The Pilot
You want to prove the approach and build your first repeatable workflow
You or your team films. We direct and help establish post-production
£2,450 + VAT
The Authority Engine
You want your team publishing consistently with senior video strategy behind them
Your team films. Your editor cuts. We provide strategy, scripting, direction and editorial oversight
£3,000/month + VAT
Full Production
The production is high-stakes and you want us to handle it
We assemble and manage the production team from strategy through delivery
From £12,000 + VAT

The Pilot — prove the approach. Build the capability.

From £2,450 + VAT

By the end of the Pilot, you have:

One strategically useful video taken through the complete process
Built around one important job: answering a buyer question, explaining your approach, removing an objection or building trust.

A repeatable filming workflow
Your team knows how to get from idea to usable footage next time.

A working post-production process
Including an editor relationship if you don’t already have one, plus a clear briefing and review process.

A messaging and positioning guide
Who you’re talking to, what matters to them and what the video needs to communicate.

A reusable script structure
Built from a real video rather than a theoretical template.

Want to keep going?

Move onto the Authority Engine within 60 days and we’ll credit the £2,450 Pilot fee against your first month.

Third-party editing and optional filming costs aren’t included in the credit.

The Pilot takes one strategically useful video through the complete process — from customer question and script to filming, editing and publication.

But the real job is bigger: we use that first video to build a workflow your team can repeat.

Your team films. I direct.

We start with the equipment and people you already have. I help shape the message, write the script, check the setup and direct the filming live.

Post-production becomes part of your capability.

If you already have an editor, we’ll work with them.

If you don’t, I’ll help you find the right freelance editor, write the first brief and establish the workflow. Your editor contracts with and bills you directly.

I’ll review the first cut with you, so you’re not left trying to judge it alone.

The aim is that next time, your team can film, brief the editor and keep the process moving without MP Video Production sitting in the middle.

Prefer us to film it?

Add professional filming from £1,500 + VAT.

We’ll build the crew around the job and handle cameras, lighting and sound, while you concentrate on what you’re saying.

Pilot + professional filming: from £3,950 + VAT.

Travel, locations and any additional production costs are agreed in writing first. Editing remains separately contracted with your editor.

The Authority Engine — the system, run by your team

£3,000 a month + VAT · Initial 6-month term. Monthly rolling thereafter.

Billed monthly. So you're not paying six months upfront.

Six months gives us enough time to establish the workflow, publish meaningful work and learn from real audience response — without asking you to commit to a year before we’ve worked together.

Your team films. Your editor cuts. We provide the strategy, scripts, direction and editorial judgement.

The result: your expertise gets published on your own schedule — with a clear approval process, consistent production standards and senior editorial oversight.

Who it’s for: teams who can point a camera, but don’t have a video strategist telling them what to say, how to say it, or whether it’s good enough to publish.

What it is: senior video strategy and production direction embedded into your team each month — without hiring a full-time video specialist or outsourcing every shoot.

We don’t start by asking, “What should we post this month?”

We start with the questions, objections and decisions your clients are already wrestling with. Every video gets a job.

Editing costs aren’t included in the retainer. Your editor works directly with your business; we provide the briefs and editorial oversight.

That keeps costs transparent and means the editing relationship belongs to you, not us.

Two ways to run it — you’re not locked into either as your team grows:

  • Live-directed. Talking-head videos, filmed with your team over Teams while I direct — broadcast-set standard.
  • Advisory. You film, send me the results, I give feedback and brief your editor — for teams confident enough to shoot alone

Most clients start live-directed and move to advisory once their team’s confident — same retainer, same price, no re-negotiating.

It’s the middle ground between doing everything yourself and hiring a full production company every month.

Your team films. We provide the strategy, scripts, direction and editorial judgement.

Skills gap on the team? Closing it is part of the job, not a separate ask.

Every month, so nothing stalls:

  • Four scripts, written for your audience and prepared for your compliance approval process
  • Two hour-long sessions — live direction, footage feedback, or a mix
  • Four editor briefs, so what comes back is on-brand
  • One hour-long strategy call
  • Quarterly editorial planning, built from your clients’ real questions

What that adds up to: one hour writes two scripts, or reviews four to five of your team’s cuts. Four scripts and two sessions a month is real capacity, not a formality. Output — one video a month, or five or six — depends on your team’s bandwidth, not a cap we set. You’re never paying for capacity you can’t use.

The Authority Engine is not suitable if...

  • You want high-volume, done-for-you social content. The Authority Engine is video strategy and production advice, not a production line.
  • You want an influencer or content-creator service. Wrong fit.
  • You want subscriber growth as the goal. We optimise for clients, not subscribers.
  • Nobody on your team can appear on camera. This retainer needs someone in front of the lens.
  • You need a one-off film, not an ongoing system. That’s Full Production, not the Authority Engine.

Full production — build a library from one properly planned shoot

For the one high-stakes moment that has to be right — where the reputation trap is the real risk, not the budget. From £12,000 ex VAT, scoped individually.

Getting crew and kit into a room is the real cost of any shoot — once we’re there, a fourth interview costs almost nothing extra. So we plan the day around a year’s material, not one video, and your cost per finished asset drops sharply:

The asset What it does
Founder story
Makes a stranger trust you before the first call
About us
Sits on your homepage and does the explaining
Meet the team
Answers “who will I actually be dealing with”
Pitch film
Carries the story, so your people are free to answer questions
Social cuts
Pulled from the same material, not filmed separately

Every project is scoped individually. £12,000 is the floor, not a package. You get a written plan before we quote — what it produces, and why — no obligation.

If you’re not sure a project this size is right yet, start with the Pilot instead.

For Full Production, we manage the complete process — including post-production. Your proposal sets out the agreed deliverables and review rounds before production begins. If the brief changes, we’ll agree any additional cost before doing the extra work.

Three rules that keep you safe

Every regulated or reputation-sensitive business has a line it can’t cross. For financial firms it’s the FCA. For clinics it’s the ASA and JCCP. The rules differ. The method doesn’t.

1. Strategy before shutter

We agree the intended message before filming and build the production process around the regulatory or professional guidance that applies to your business. Your own compliance team remains responsible for approval.

2. Batch and approve

We write in quarterly batches. Your compliance officer, or your professional body’s guidance, gets applied to the text before a camera comes out of the bag.

Getting the words reviewed before filming reduces avoidable compliance changes and expensive rework later.

3. Safety baked into the edit

Where your approved brief requires warnings, qualifications or disclosures, we build them into the scripting and edit rather than adding them as an afterthought.

Senior-led. Crew scaled to the job.

You work directly with me throughout the project. Behind me is a trusted network of camera operators, lighting crews, sound recordists, editors, producers and other broadcast specialists I've worked with over 28 years in television.

I build the crew around the production — from a two-person team to a full multi-camera unit.

So you get exactly the expertise the job needs, without paying for permanent agency staff who aren't involved in your project. One senior point of accountability. A production team that scales around the job.
28+ years
Broadcast television — BBC, ITV, Channel 4, NBC, Netflix
RTS award winner
Craft & Design Awards 2018, Multicamera Work, as part of the camera team on The Royal Wedding: Prince Harry and Meghan Markle for BBC One
Credits include
Strictly Come Dancing, Britain’s Got Talent, The Piano (BAFTA-nominated), and concert films for Deep Purple, Alice Cooper and Bring Me The Horizon

You don’t have to take my word for any of it. It’s all on IMDb.

What this looks like in practice

Inspired Cosmetic Training (Glasgow)

Problem: Needed steady course bookings, with no in-house production team.

Approach: We co-write the scripts. Their team films. We brief the editor.

Outputs: A monthly video system, run by the client’s team.

Result: Three to four extra course bookings a month via Instagram — roughly £3,000/month added revenue.

Incuhive

Problem: A documentary was quoted at £15,000–£20,000.

Approach: Built a filming kit, trained their team, and guided the story over twelve months.

Outputs: A broadcast-standard 14-minute documentary.

Result: Delivered for around £4,000. Used with councils, farmers and stakeholders.

Pabulum Catering

Problem: Pitch hit rate was falling.

Approach: One filming day at a partner school.

Outputs: Three films — pitch, website and internal communications.

Result: The pitch film won a £300,000 contract on its first outing.

Because the job isn't to publish a few videos and hope. Over time, we build the library, learn which questions and topics get a response, and feed that evidence back into the next plan.

The system gets better because we're learning from what your audience actually does.

What we'll put in writing

FAQ

The Pilot is £2,450 + VAT. Your team films and we provide the strategy, scripting and direction. Editing is contracted separately with your editor.

If you’d like us to film the Pilot professionally, add filming from £1,500 + VAT.

The Authority Engine is £3,000/month + VAT, with an initial six-month term and monthly rolling thereafter.

Full Production starts at £12,000 + VAT and is scoped individually.

Because the goal isn’t to make you dependent on us for every video.

If you don’t already have an editor, we’ll help you find one, establish the first brief and review the first cut with you. From then on, the relationship belongs to you.

It keeps costs transparent, avoids agency markup and gives your team a post-production route they can keep using.

Building a useful video system takes longer than making one video.

We need enough time to establish the workflow, publish consistently, see what your audience responds to and improve the next round.

Six months gives us room to do that without asking you to commit to a full year before we’ve worked together.

After that, the agreement runs monthly.

More filming isn’t automatically the answer. We first look at who the video was for, what question it answered, where it was used and what you wanted the viewer to do next.

Sometimes the problem is production. Often it isn’t.

It depends on the job of the video. A pitch film may be judged by sales conversations or conversion. An authority video might be measured through watch time, responses, enquiries or whether prospects mention it before a call.

We decide what success looks like before we make the video.

Good — we work alongside your team, not instead of them. They keep ownership of strategy and brand; we bring the direction, scripting and technical execution — the video-specific judgement most marketing teams don’t have in-house.

That’s exactly what the Authority Engine retainer is built for — filling that one gap rather than replacing the team you’ve already built.

Yes — compliance is built into the workflow, not bolted on afterwards. Every script is approved as text before a camera comes out of the bag, and that instinct comes from 28 years working inside a regulated broadcast environment governed by Ofcom, not from claiming to be a compliance expert.

Your own compliance officer or professional body still signs off the words — this applies equally to FCA-regulated firms and to clinics working within ASA and JCCP guidance.

Is your video building trust — or just adding to the noise?

Take the scorecard. It’s two minutes, it’s a quiz rather than a call, and it’ll tell you which of the three routes fits — or that none of them do.