Your clients research you long before they call. You know what happens if you get it wrong.
The compliance trap. “It takes four weeks to get a sixty-second script approved. Not worth the argument.”
The resource trap. “Nobody here has time — or the kit, the lighting, or anyone who knows how to grade a picture.”
The reputation trap. “I’ve spent twenty years building this. I’m not putting something amateur next to my name.”
So nothing gets made. You stay the best-kept secret in your market, while louder, less qualified people take the enquiries.
If you’re after any of this, we’re the wrong people.
Not a content agency turning out clips by volume. A small number of videos, each built to do one job — still working in a year, not vanished by Thursday.
Not a videographer who delivers footage and disappears. Every engagement ends with the video published, not a file transfer.
Not an influencer outfit. No trending audio, no reality-TV energy. You look like the person your client will meet.
Not a YouTube growth service. We optimise for the one viewer who becomes a client, not a subscriber count.
Not a mindset or confidence course. Nerves on camera are a structural problem — script, pacing, direction — treated the way broadcasters treat a first-time contributor.
| If you ... | Choose |
|---|---|
|
Want to test video before committing |
The Pilot |
|
Have an internal person/team who can film and want ongoing strategic support |
The Authority Engine |
|
Need professional filming and a substantial standalone production |
Full Production |
| What it is | You end up with | Price | |
|---|---|---|---|
|
The Pilot |
Up to 4 hours, on-site or remote. A proof of concept before you commit to anything ongoing |
1x cornerstone video, 3x social cuts, a messaging and positioning guide |
£2,450 or £4,950 + VAT |
|
The Authority Engine |
A monthly video system your own team runs, with us on the strategy |
Four scripts, two directed sessions and four editor briefs, every month |
£3,000/month + VAT |
|
Full Production |
A standalone project. Full crew, full kit, full pre-production |
A year of material from one properly planned day |
From £12,000 ex VAT |
Go on to a retainer within 60 days and the Pilot fee comes off your first month.
Editing is billed directly by your editor — no markup. No editor? We introduce one and write the brief; you contract them, not us. No minimum term — month three tells you what the numbers say.
Prefer us to film as well, ongoing? Full production retainers are scoped individually — ask and we’ll price it.
The way to test whether video works for you before risking budget or reputation on something bigger. Up to four hours on site, or two to three hours live on Teams. Either way, you finish with:
Long enough to build your team’s skills, see real results, and feed real data back into the plan.
The result: your expertise gets published on your own schedule — safely, on-brand, without hiring a videographer or handing your judgement to an agency. This is how you clear the resource trap without hiring a specialist.
Who it’s for: teams who can point a camera, but don’t have a video strategist telling them what to say, how to say it, or whether it’s good enough to publish.
What it is: a fractional video strategist and producer, on hand every month — not an agency, not a done-for-you commitment. No crew to book, no shoot days to plan around, and the skill stays in your team, not locked inside ours.
Two ways to run it — you’re not locked into either as your team grows:
Most clients start live-directed and move to advisory once their team’s confident — same retainer, same price, no re-negotiating.
Skills gap on the team? Closing it is part of the job, not a separate ask.
Every month, so nothing stalls:
What that adds up to: one hour writes two scripts, or reviews four to five of your team’s cuts. Four scripts and two sessions a month is real capacity, not a formality. Output — one video a month, or five or six — depends on your team’s bandwidth, not a cap we set. You’re never paying for capacity you can’t use.
Want us filming the video content too, alongside the video strategy? That’s a bespoke version of the Authority Engine — ask, and we’ll price it for what you need.
The Authority Engine is a repeatable video production system that helps an expert-led business consistently publish expertise-led video without needing a full production team for every piece of content.
So your expertise reaches clients on your own timetable, not an agency’s.
Getting crew and kit into a room is the real cost of any shoot — once we’re there, a fourth interview costs almost nothing extra. So we plan the day around a year’s material, not one video, and your cost per finished asset drops sharply:
| The asset | What it does |
|---|---|
|
Founder story |
Makes a stranger trust you before the first call |
|
About us |
Sits on your homepage and does the explaining |
|
Meet the team |
Answers “who will I actually be dealing with” |
|
Pitch film |
Carries the story, so your people are free to answer questions |
|
Social cuts |
Pulled from the same material, not filmed separately |
Every project is scoped individually. £12,000 is the floor, not a package. You get a written plan before we quote — what it produces, and why — no obligation.
If you’re not sure a project this size is right yet, start with the Pilot instead.
Every regulated or reputation-sensitive business has a line it can’t cross. For financial firms it’s the FCA. For clinics it’s the ASA and JCCP. The rules differ. The method doesn’t.
We don’t turn a camera on until we know the safe ground — content built around education and philosophy, well clear of financial promotions, treatment claims, before-and-after imagery.
We write in quarterly batches. Your compliance officer, or your professional body’s guidance, gets applied to the text before a camera comes out of the bag. Once the words are agreed, the risk is gone.
Risk warnings, qualifications, end-card disclosures — built in as standard, not remembered afterwards.
|
28+ years |
Broadcast television — BBC, ITV, Channel 4, NBC, Netflix |
|
RTS award winner |
Craft & Design Awards 2018, Multicamera Work, as part of the camera team on The Royal Wedding: Prince Harry and Meghan Markle for BBC One |
|
Credits include |
Strictly Come Dancing, Britain’s Got Talent, The Piano (BAFTA-nominated), and concert films for Deep Purple, Alice Cooper and Bring Me The Horizon |
You don’t have to take my word for any of it. It’s all on IMDb.
Problem: Pitch hit rate was falling.
Approach: One filming day at a partner school.
Outputs: Three films — pitch, website and internal communications.
Result: The pitch film won a £300,000 contract on its first outing.
Problem: Static posts were getting around 40 views each.
Approach: Coached the client to film weekly, in under an hour.
Outputs: A sustained weekly, self-produced video.
Result: 200–1,000 impressions per video.
Problem: Needed steady course bookings, with no in-house production team.
Approach: We co-write the scripts. Their team films. We brief the editor.
Outputs: A monthly video system, run by the client’s team.
Result: Three to four extra course bookings a month via Instagram — roughly £3,000/month added revenue.
Problem: A 529-video YouTube channel underperforming. CTR had fallen from 3.34% to 2.56% year on year.
Approach: Rewrote titles, descriptions and thumbnails on the first twenty videos, from July 2026. No new filming.
Outputs: Twenty re-optimised videos.
Result: By late September, overall CTR was back to 3.2%. Five of the twenty are above the 5% CTR target, averaging 3.3× the channel’s baseline. Now in phase two.
Problem: A documentary was quoted at £15,000–£20,000.
Approach: Built a filming kit, trained their team, and guided the story over twelve months.
Outputs: A broadcast-standard 14-minute documentary.
Result: Delivered for around £4,000. Used with councils, farmers and stakeholders.
Problem: Four product films needed for the US market. Conventional cost around £600,000. One product had no packaging signed off yet.
Approach: Used Deere’s own archive. Enhanced the footage with AI. Built the product packs in 3D.
Outputs: Four finished films, no location shoot.
Result: Full production value at a fraction of the cost. A packaging change cost a remodel, not a reshoot — about £15,000 saved.
Jeremy Mason is a video strategist and founder of MP Video Production, building video for aesthetic clinics, regulated professional firms and expert-led businesses. That’s backed by 28+ years in UK broadcast television — BBC, ITV, Channel 4, NBC, Netflix — as a lighting cameraman and concert-film producer, the credential behind the strategy, not the job itself.
Broadcast credits include Strictly Come Dancing, Britain’s Got Talent, The Piano (BAFTA-nominated) and an RTS award for the 2018 Royal Wedding broadcast; current work includes a Glasgow aesthetics training business now booking extra courses through video, and a Do Lectures YouTube optimisation project now in its second phase.
The Pilot is £2,450 + VAT (you film, we direct) or £4,950 + VAT (we bring a crew); the Authority Engine retainer is £3,000/month + VAT with a 12-month minimum term; standalone production starts at £12,000 ex VAT.
If your budget’s tighter than that, we change how the production works rather than cut quality — using your own team to film, or working from existing footage, instead of a full crew. Incuhive got a 14-minute broadcast-standard documentary for around £4,000 against £15,000–20,000 quotes, because their own team filmed it and we handled the structure and edit.
For the Pilot and the Engine, yes — you or someone from your team needs to be on camera.
People trust a person, not a brand, so we build the video around whoever your clients will actually meet, and direct them through it the way a broadcaster directs a first-time contributor.
For full production that’s not a hard rule — we can build a film around interviews, archive footage and graphics if being on camera genuinely isn’t an option.
Yes — compliance is built into the workflow, not bolted on afterwards. Every script is approved as text before a camera comes out of the bag, and that instinct comes from 28 years working inside a regulated broadcast environment governed by Ofcom, not from claiming to be a compliance expert.
Your own compliance officer or professional body still signs off the words — this applies equally to FCA-regulated firms and to clinics working within ASA and JCCP guidance.
Six to twelve months before meaningful enquiry flow — that’s how trust works, not a flaw. You’ll have published video much sooner — the first inside a fortnight on a Pilot — but it takes consistent output before people start recognising and enquiring.
That’s also why the Authority Engine retainer has a 12-month minimum term — long enough to see real results and start feeding audience data back into what we make next, rather than judging it after month two.
Good — we work alongside your team, not instead of them. They keep ownership of strategy and brand; we bring the direction, scripting and technical execution — the video-specific judgement most marketing teams don’t have in-house.
That’s exactly what the Authority Engine retainer is built for — filling that one gap rather than replacing the team you’ve already built.
Take the scorecard. It’s two minutes, it’s a quiz rather than a call, and it’ll tell you which of the three routes fits — or that none of them do.
