I’ve spent 28 years behind cameras at the BBC, ITV and Netflix. I’ve worked on shows like Strictly Come Dancing, Britain’s Got Talent, and concert films for Deep Purple, Bring Me The Horizon and Alice Cooper (to name but a few).
But the most interesting problem I’ve encountered isn’t on a broadcast set. It’s this:
The experts with the most genuine value to offer — the ones with decades of real experience — are often the least visible online. And the loudest voices win by default.
That’s the problem I built this company to fix.
| Production | What I did | Broadcaster / client |
|---|---|---|
|
Strictly Come Dancing |
Lighting cameraman / DP |
BBC |
|
Britain’s Got Talent |
Lighting cameraman |
ITV |
|
The Piano (BAFTA-nominated) |
Lighting cameraman |
Channel 4 |
|
Bring Me The Horizon — Royal Albert Hall |
DP / Producer |
Teenage Cancer Trust |
|
Deep Purple · Alice Cooper |
DP |
Ear Music |
|
The Royal Wedding: Prince Harry and Meghan Markle |
Camera team — RTS Craft & Design Award winner, Multicamera Work, 2018 |
BBC One |
You don’t have to take my word for any of it. It’s all on IMDb.
They thought: “I don’t have anything to say” or “My industry is too boring for video.”
Meanwhile, the loudest voices won. Usually “digital natives” who knew algorithms but lacked depth.
It struck me that the internet—which was supposed to democratise everything—had actually left some of the wisest people behind.
If you are of a certain age — the generation that remembers Ataris, He-Man, and when E.T. came out in the cinema — you probably view video differently to a TikTok influencer. You probably don’t want to dance (I don’t). You don’t want to “trend.”
And you shouldn’t have to.
I realised that my 28+ years of broadcast experience wasn’t just good for filming rock stars. It was the perfect toolkit to help expert business owners bridge the gap. To help them translate their “boring” expertise into trusted authority. To show them that they do have something to say, and that there is an audience waiting to hear it.
Most video companies fall into two camps: “Creatives” who make pretty films that don’t sell, or “Marketers” who make ugly ads that kill trust.
I’ve lived in both worlds. How we work:
We don’t switch anything on until we know who you’re talking to, what you want them to do, and what you’re not allowed to say. Getting that wrong is the most expensive mistake in video, and it’s the one almost everyone makes.
Being good on camera is a skill, not a personality type. We coach pace, posture and phrasing on the day. You don’t memorise a script and you don’t pretend to be someone else.
Proper lighting, proper audio, proper grade. Not because it’s flashy — because bad sound makes people leave in four seconds and they never tell you why.
Clinics and independent injectors. Your patients choose on trust, your best proof is the hardest thing to advertise, and the compliance line moves every year. We build video that earns confidence before the first appointment — without a single before-and-after.
Solo Founders & Niche Experts. You want to fix the “invisibility” problem yourself. Through Video Unlocked and coaching, you’ll learn how to use your smartphone to create content that wins clients—without pretending to be an influencer.
Regulated Firms & IFAs. You have the wisdom and the budget, but you’re time-poor and compliance-heavy. We act as your “Authority Engine”—planning and producing trusted content that keeps you visible without the risk.
Yes — verifiably, not self-reported. Every production is on IMDb: Strictly Come Dancing, the Royal Wedding (RTS Award winner), Bring Me The Horizon at the Royal Albert Hall. You don’t have to take my word for it — check it yourself.
It’s not an exhaustive list of everything I’ve done, but I’ve been working in UK broadcast and video for over 28 years (and counting).
I’m not a compliance expert — I don’t claim to be. But 28 years inside Ofcom-regulated broadcast means every word I’ve put on screen has answered to a regulator first. That same habit shapes the script-before-camera process we use with FCA- and ASA-regulated clients. Different rulebook, same discipline.
Yes, across all three. I’m the in-house video expert at Xperiencify, working with course creators daily; I’ve produced for financial services companies; and I work with aesthetic training businesses — one of which now gets 3–5 new sales a month after 8 weeks of working with me. Adding around £3k to their bottom line. Directly from the videos we’ve built together.
Normal, not disqualifying. We coach pace, posture and phrasing on the day — nobody’s handed a script and left to perform. One client came in convinced her videos might be “horrible”; one session later, she said she’d go into filming with real confidence.
