I help regulated firms, expert businesses and course creators work out what to say, how to say it and how to use video to turn your expertise into trust — and trust into action.
I’m Jeremy Mason.
For 28+ years I’ve worked in broadcast for the BBC, ITV, Channel 4, NBC and Netflix — learning how to make people watch, listen and care.
Now I apply that experience to business video, helping experts and businesses turn what they know into clear, credible and useful video.
Some clients want me to create the videos for them.
Others want to learn how to do it themselves.
A video might help someone discover you. It might answer a question, explain something complicated, overcome an objection, demonstrate your expertise or help someone decide to take the next step.
The important thing isn’t simply making a video.
It’s knowing why you’re making it in the first place.
“We know we need video. We just don’t know what we should actually make.”
“We’ve tried video before. It didn’t really generate anything.”
“We’ve got years of expertise, but turning it into engaging content is harder than it sounds.”
“I don’t want to become a full-time content creator just to grow my business.”
“I don’t have the time, skills or confidence to figure all this out myself.”
If any of those sound familiar, you’re in the right place.
There isn’t one right way to use video.
Sometimes you need someone to take the whole thing off your hands.
Sometimes you want to build the skills inside your business.
And sometimes you’ve already got the people and the ideas — you just need someone to help you work out the strategy.
The right approach depends on where you are now.
You don’t need to become a video expert.
I’ll help you work out what the video needs to achieve, what to say, how to say it — then handle the production from script to finished film.
That means you’re not simply getting professionally shot footage.
You’re getting a video built around a purpose: to explain, build trust, demonstrate expertise or help move someone towards a decision.
You’re working with someone who spent 28+ years behind the camera for the BBC, ITV, Channel 4 and Netflix — and who has spent the last five years applying that experience to business marketing.
So you get both sides of the equation:
The craft to make the video look and sound professional.
The marketing thinking to make sure there’s a reason for making it.
Projects start at £12,000 + VAT.
If that’s not the right route for you right now, that’s absolutely fine.
You may get more value from learning the skills yourself — and that’s why the Learn path exists.
We’ll start by working out what the video needs to achieve.
If I don’t think a production is going to move the business forward, I’ll tell you.
You don’t need to become a content creator.
You need to know what to say, how to say it and how to make videos that have a reason to exist.
Maybe you’ve already tried. You felt awkward on camera. Didn’t know what to say. Posted a few videos that went nowhere. Or spent far too long making something nobody watched.
That’s exactly where I can help.
If you’re new to video, start free.
A simple, low-pressure starting point if you know you need to show up on video but feel awkward, self-conscious or unsure what to say.
You’ll work through the basics of your message, framing, lighting and natural on-camera delivery — and finish with your own recorded 60–90 second intro video.
You’ll also have a simple setup and pre-camera routine you can use again whenever you press record.
No specialist gear. No presenting experience required. Just the phone you already own and a willingness to have a go.
No More Crickets — if people are scrolling past, dropping out or simply not responding, the problem probably isn’t your camera.
Learn how to improve your hook, hold attention and give people a reason to keep watching.
Client Magnet Method (£37 / $47) —
This is where we go deeper into who you’re actually talking to and what they need to hear.
Across seven practical lessons, you’ll build a clearer customer avatar and messaging system — including your core offer, their practical and emotional pains, the Before and After states you’re helping them move between, and the language that makes your message more specific.
You’ll finish with a Unified Customer Avatar and AI Context Library you can reuse when creating videos, writing content or working with tools such as ChatGPT and Claude.
Because better production won’t rescue a message that isn’t relevant.
This isn’t another course to watch.
We work together live. You press record. I direct and coach you while you create the video, and we work through the edit together.
You finish with something published — and the skills to do it again.
If you’ve experimented with AI tools but still don’t have a reliable way of turning ideas and generated clips into finished business videos, this is the next step.
You’ll learn a repeatable workflow:
Plan → Gather → Generate → Assemble → Deploy → Review
You’ll create purposeful AI scenes and B-roll, work through the editing and assembly process and build a complete AI-enhanced video from start to finish.
You’ll also create a 4–8 week video campaign plan, so you’re not simply experimenting with tools or posting random clips.
The aim isn’t more AI for the sake of AI.
It’s a calmer, more structured way to use the technology to help you create credible video that’s aligned with your business goals.
Start with Video Unlocked.
It’s free, you don’t need previous video experience, and you’ll finish with a real 60–90 second video rather than another folder full of notes.
Maybe making videos isn’t really the problem.
You’ve already got ideas. Perhaps you’ve got a marketing team, a freelancer or somebody internally who can press record.
What you’re missing is the plan.
What should you be making?
Who is each video for?
What questions should you be answering?
Where should those videos sit in the customer journey?
And how does any of this turn into trust, enquiries or sales?
That’s the strategy path.
Start here if you know video could play a bigger role in your business but aren’t sure whether you need training, strategic support or full production.
Answer a few short questions about where you are now, what you’re trying to achieve, your resources and — where relevant — compliance.
The aim is simple:
work out the right next step before you start spending time or money making videos.
Client Magnet Method (£37 / $47) —
Sometimes the video strategy problem actually starts one step earlier.
If you’re not completely clear about who you’re trying to reach, what they’re struggling with and why your offer matters to them, creating more video won’t fix it.
Client Magnet Method helps you build that foundation — including your customer avatar, pain points, Before and After states, core offer and an AI Context Library you can reuse across your marketing.
Because it’s very difficult to decide what videos to make until you’re clear about who you’re making them for.
This is for you if you don’t just need another course.
You want someone alongside you to help work out what your video should be doing — and then actually get it made.
Across six live 1:1 sessions, we’ll map a basic video strategy around your ideal client and create two authority videos together.
We’ll work through the message, talking points, recording and editing, then build a simple repurposing and publishing workflow you can continue using afterwards.
You finish with:
So you don’t leave with a strategy document sitting in a folder.
You leave with the strategy already being put into practice.
Good.
You may not need more production capability at all.
The useful conversation might simply be:
That’s the point of strategy. Not creating more content.
Making fewer videos with clearer jobs.
Start with the Video Fit Scorecard.
It takes a couple of minutes and is designed to help work out whether the sensible next move is training, implementation support or a larger production project.
The scorecard will tell you straight — including when the answer is neither.
I work with businesses where trust is part of the buying decision.
You do skilled, highly personal work. The challenge is showing the care, expertise and precision behind it — without drifting into influencer-style content or creating compliance headaches.
I help you create clear, credible video that builds confidence in what you do and why it matters.
You have the expertise. The challenge is turning what you know into video people will actually watch — without creating a backlog of half-finished content or spending your life feeding an algorithm.
I help you create clear, useful video with a repeatable process you can keep using.
Your people know their stuff. The challenge is getting that expertise on camera without creating bottlenecks, approval delays or unnecessary stress.
I help you build a clear, approval-friendly video process that makes it easier to create credible content consistently — without every video becoming a major project.
Let’s save you some time.
A video strategy, training and production partner for businesses where trust matters.
We help you work out what to say, how to say it and how to turn what you know into video that makes the right people stop, listen and trust you.
Because the goal isn’t more content.
It’s video with a job to do.
I’ve spent more than 28 years working in broadcast for organisations including the BBC, ITV, Channel 4, NBC and Netflix.
Over the last five years, I’ve combined that production experience with marketing strategy to help more than 50 businesses, business owners and course creators use video more effectively.
Not to make everything look like television.
But to bring the same discipline to the things that matter:
A clear message. A reason to watch. Credibility on camera. And a purpose behind every video.
Different businesses. Different reasons for using video. But the same principle: get clear on the message, create the right video and give it a job to do.
“I’m delighted with the response to my weekly news videos. Each one now reaches around 200 viewers, with 700–1000 impressions — way beyond what I ever got from static posts. It’s raised both the FSB’s profile and my own credibility locally.”
“We’ve worked with MP Video Production on two key projects — both delivered to a very high standard. They listen, bring insights, keep you in the loop, and ultimately deliver something better than you expected.”
“I expected a course about cameras and editing. What I got was something far more valuable — a total mindset shift. It made me stop and really think about my message, my brand, and who I want to speak to.”
Start with the questions your customers are already trying to answer.
What happened that made them start looking? What are they unsure about? What do they need to understand or believe before they’re comfortable taking the next step?
Work that out first and the video ideas become much easier. The camera comes later.
Possibly — but not because you suddenly need to become a content creator.
Think about what happens after somebody is referred to you. They look at your website. Search your name. Check LinkedIn. Try to understand whether you’re right for them.
Good video can help turn a warm introduction into confidence before the first conversation even happens.
Usually the problem isn’t that the video wasn’t polished enough.
It’s that nobody was clear about the job it needed to do.
Who was it for? What question was it answering? What should somebody think, feel or do differently after watching it? And where in the customer journey was it supposed to work?
That’s where I’d start before recommending another shoot.
I’m not a compliance expert, and I won’t claim to be one — but 28 years in broadcast television, which is regulated by Ofcom, means working inside rules about what you can and can’t say has been part of the job the whole time.
We build that discipline into the process, so scripts are checked before anything is filmed.
That’s a scripting problem before it’s a filming one. We distil what you do into a clear explainer that removes friction from the sales conversation, not one that tries to say everything at once.
No. If that’s genuinely not how you want to spend your time, that’s exactly what done-for-you video production is for — one point of contact, handled end to end, so nothing lands back on your desk.
→ Explore done-for-you production
| What it is | How it's delivered | Price |
|---|---|---|
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Free |
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Free |
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£37 / $47 |
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AI Video Power Up |
Self-paced training and a repeatable AI video workflow |
£397 + VAT |
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VIC Kickstart Sprint |
3 live 1:1 Teams sessions. You record, I direct, we edit on the call |
£497 ex VAT / $697 |
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VIC Full Sprint |
6 live 1:1 sessions and a one-page funnel |
£997 ex VAT / $1,397 |
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The Pilot — you film |
We script and direct, you record. One published video and three social cuts |
£2,450 + VAT / $4,000 |
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The Pilot — we film |
Same, plus half-day shoot, with a three-person crew on site |
£4,950 + VAT |
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The Authority Engine |
Ongoing. Four scripts, two directed sessions and four editor briefs a month |
£3,000 + VAT / $4,900 pm |
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Done-for-you production |
Full broadcast production. One planned day, a year of material |
From £12,000 ex VAT |
Whether you want to learn the skills yourself or have someone handle it end-to-end, your next step is simpler than you think.
