How to Get Clients From Video (Without Posting Every Day or Being a Content Creator)
It Took Me Two Years to Get in Front of My Own Camera I have spent 28 years on the other side of a camera. Behind it. Operating it. Lighting the people in front of it. For the BBC, for Netflix, for ITV. I have filmed some of the most recognised faces in British television […]
What Is an Authority Video? (And Why It Takes Longer Than You Think to Work)
The Honest Answer Nobody Gives You When people ask me what an authority video is, they usually mean: what is the one video I can make that will establish my credibility and start bringing in enquiries? That is not how authority works. And the sooner you understand that, the sooner you can stop chasing the […]
Why Your Videos Get Ignored: The “Hidden Question” You Aren’t Answering
The “Expert Trap” Most business owners make the same mistake. They assume that if they show off their knowledge, clients will come. They make videos about their methodology, their awards, or their generic services. The problem? Nobody cares about your solution until they feel understood. When you post a video titled “My 5-Step Financial Framework,” […]