How to Get Clients From Video (Without Posting Every Day or Being a Content Creator)
It Took Me Two Years to Get in Front of My Own Camera I have spent 28 years on the other side of a camera. Behind it. Operating it. Lighting the people in front of it. For the BBC, for Netflix, for ITV. I have filmed some of the most recognised faces in British television […]
How Wealth Managers Can Build Client Trust on LinkedIn Using Video (Without Going Viral)
Video Is Not a Nice-to-Have. It Is the Trust Infrastructure. There is a version of this conversation where we talk about LinkedIn video as a marketing tactic. A content strategy. A way to stay visible. That framing undersells it. In a business that runs on trust — where a client is handing you responsibility for […]
What Is an Authority Video? (And Why It Takes Longer Than You Think to Work)
The Honest Answer Nobody Gives You When people ask me what an authority video is, they usually mean: what is the one video I can make that will establish my credibility and start bringing in enquiries? That is not how authority works. And the sooner you understand that, the sooner you can stop chasing the […]